Beyoncé is clearly on fire, but the superstar is already readying her next single. Following “Drunk In Love” and “XO,” Queen Bey has decided to officially release the sizzling video for “Partition” on VEVO. The song was produced in part by Timbaland, Justin Timberlake, and Key Wane.
The video was inspired by her visit to Crazy Horse Parisian cabaret on the day she got engaged to Jay Z. “I just thought it was the ultimate sexy show I’ve ever seen, and I was like, ‘I wish I was up there. I wish I could perform that for my man.’ So that’s what I did for the video,” said Bey.
“It takes me back to when me and my husband first meet and he’s trying to scoop me and he thinks I’m the hottest thing in the world,” she explained. “I kinda had this whole fantasy of being in the car and this whole movie played in my head.”
If you haven’t seen the seductive video yet, or just want to enjoy it again, check out the official web release below:
Beyonce has managed to baffle industry insiders again with her marketing decisions.
Following her unprecedented move of dropping an album unannounced, the set’s
track “Partition” reached No. 49 on the Streaming Songs chart two weeks ago with over 1.4 million streams in the U.S, despite the fact that the video (available for purchase with the album) isn’t on YouTube or VEVO, and the audio isn’t available on Spotify, Pandora and other similar services.
The answer: User-generated YouTube videos, driven by a vibrant community of choreographed dance crews shaking it to the song on camera.
The “Partition” phenomenon is in some ways similar to “Harlem Shake,” the viral, dorm-room dance meme which took Brooklyn DJ-producer Baauer straight to the top of the Hot 100 the week of Feb. 23, thanks to millions of YouTube clicks. However, unlike with “Harlem Shake,” many of the most popular dance videos featuring “Partition” are created by professional choreographers like Kyle Hanagami, who was inspired by the dance-heavy videos Beyonce included with her album.
“What I really look for in a song is for it to be dynamic, so it doesn’t get boring when you dance to it,” says the Los Angeles-based 27-year old, who uploaded a video of a dance crew he choreographed to the song to his YouTube channel on Jan. 23, receiving nearly 400,000 views to date.
“‘Partition’ is like a choreographer’s dream in that regard.” (The video has since been made private.)
Hanagami has been a choreographer since 2006, and began posting videos to his channel right around when the YouTube dance phenomenon began. His clips soon began to receive global attention, resulting in teaching gigs and a chance to work with Travis Payne, Michael Jackson’s choreographer.
“It’s great marketing,” Hanagami says. “I travel internationally to teach students, and the way they know to fly me around the world is YouTube.”
“Partition” moved up 73-70 on the Hot 100 last week, Beyonce’s third song on the Hot 100, joining official singles “Drunk in Love” (No. 8) and “XO” (No. 65). “Partition” sold 19,000 copies the week ending Feb. 2, according to Nielsen Soundscan, a jump of 13%; radio airplay is also up, with a 25% boost to 4.8 million audience impressions, according to Nielsen BDS. Streams grew 2% as well, although the track falls off the Streaming Songs tally this week.
“Partition’s” streaming numbers are boosted by the fact that it’s a two-part track; Beyoncé comes with separate videos (one titled “Yoncé,” the other “Partition”) for each, and fans have followed her lead, uploading different videos to both sections, all of which count toward “Partition’s” overall streaming numbers.
Hanagami’s video uses “Yoncé,” the slower first part of the song, while others, like one posted by French dancer/choreographer Yanis Marshall, use the bouncier “Partition” section.
Marshall’s “Partition” YouTube video, featuring him and a group of dancers he choreographed, was shared by Beyonce herself on Facebook, and has received more than 860,000 views to date. “She posted it around 4 a.m. Paris time,” he recalls. “It felt like Christmas, New Year’s and my birthday all at the same time!”
Nicki removed the image from her Instagram account, but not before swift and unapproving response from the public. In fact, she has now spoken out in defense of her faux pas.
Here’s what said via Instagram:
“What seems to be the issue now? Do you have a problem with me referring to the people Malcolm X was ready to pull his gun out on as Lookin Ass Niggaz? Well, I apologize. That was never the official artwork nor is this an official single. This is a conversation. Not a single. I am in the video shooting at Lookin Ass Niggaz and there happened to be an iconic photo of Malcolm X ready to do the same thing for what he believed in!!!! It is in no way to undermine his efforts and legacy. I apologize to the Malcolm X estate if the meaning of the photo was misconstrued. The word “nigga” causes so much debate in our community while the “nigga” behavior gets praised and worship. Let’s not. Apologies again to his family. I have nothing but respect an adoration for u. The photo was removed hours ago. Thank you.”
Sorry Nicki, but it looks like your actions/thoughts might be a little too late. As we said, folks are all over her.
According to allhiphop.com, Kevin Powell’s BK Nation and former U.S. vice presidential candidate Rosa Clemente have jump started separate boycotts that takes the Young Money rapper to task.
“Let’s stop Nicki Minaj, Young Money and their record labels from dishonoring the life and contributions of one of the greatest leaders of the 20th century,” Clemente said in a statement. “I am asking anyone who is a lover of HIP HOP culture and who respects Black history to please sign this petition and force Nicki, Young Money and their record levels to take this down immediately. We cannot allow this to happen. As well please pledge not to buy ANY of their products and or work with them.”
Clemente’s letter letter was posted at Change.org along with with a petition to sign.
Meanwhile, Kevin Powell had similar concerns, but also addressed the content of the song.
“The song is bad enough: a berating assault—laced with the n-word, in hideous quantities—on men who don’t spend money on her; complaints about men staring at her assets even as her whole video is a pathetic display of such assets; a reduction of all male-female relationships to dollar signs.”
Also in his statement,Powell dropped some basic knowledge as to the real reason Malcolm X was looking out of the window in the iconic image.
“Malcolm X carried a gun as he feared for the safety of his family and himself, and was aware he would someday be killed by political opponents. The image of Malcolm X looking out the window highlighted that fear. Nicki Minaj’s use of guns in her new music video speaks to the gun culture in our society today where gun violence is an acceptable norm.”
As we noted above, Malcolm’s picture was deleted from Minaj’s Instagram account, but was still on her website Thursday. “Lookin” will appear on her next album and a compilation album featuring Lil Wayne, Drake and others.
UPDATE … Thursday evening, Minaj called in to Angie Martinez’s show on Hot 97 to speak on the controversy:
K. Michelle‘s longtime fan favorite “Can’t Raise A Man” has finally been given the single treatment, and as expected it’s on it’s way to the top of the R&B charts. Now, the Memphis songstress premieres the much-anticipated music video for the poignant female empowerment anthem.
Rocking a form fitting burgundy dress, and flowing blond hair, the R&B firecracker belts out the strong song while standing in front of a waterfall. Black and white scenes of troubled relationships switch back and forth throughout the Benny Boom directed visual.
“It’s amazing how one topic can touch women of all ethnicities and backgrounds,” says K. Michelle. “I feel like men nowadays are not holding their own, and the roles are reversed. Ladies you can never raise a man. Maturity, morals and values are instilled in the beginning of their life … you can’t teach somebody morals at 30 or even 23, you can’t do it.”
K’s debut album Rebellious Soul is in stores now. She is working on a musical version of the album for a Broadway/Trapped In The Closet style performance which will air on Vh1 later this year. On Valentine’s Day K. Michelle will release her anticipated ‘Still No F**ks Given‘ mixtape.
For some reason, Vin Diesel felt the need to share video of himself “dancing” to the hit single that Beyonce and Jay Z performed less than 24 hours earlier at the Grammys.
Perhaps a follow-up to his headline-making rendition of Rihanna’s “Stay” in September, the “Fast and Furious” star posted a video to his Facebook page early Tuesday, Jan. 28 of himself singing, dancing and doing the “Surfboard” to the couple’s hit single, “Drunk In Love.”
“You know I love music…” he shared with his 63 million-plus fans on Facebook, along with a 7-minute, 29-second long video.
The action star starts the clip by dancing to Katy Perry’s hit single “Dark Horse.” He twirls his right pointer finger to the ground and the video transitions to the star banging his head (like Taylor Swift during her Grammys performance Sunday) and shaking to Juicy J’s rap.
As the song comes to an end, Diesel shares a message with his fans:
“Guys, I’m excited, I’m happy,” he said. “Universal just called me and said Riddick is number one on the DVD charts.” He continued, “It’s a win for all of us. Really really want to thank you so much…” adding, “Of course Universal said they want to develop the next one.”
He then asked fans, “Did you guys see the Grammys last night? I couldn’t go, I had to do work.”
This is when he busts into his own rendition of “Drunk in Love,” starting at the 4:40 mark. He snaps, grabs his crotch, sings along, twirls around the room, and gives his own version of the “surfboard” dance.
Diesel concluded his celebratory tribute in Tuesday’s video with the words “All love…” scrawled across the screen.
“All of that was so explosive. It happened so fast,” said Thomas. “Apollo [Nida] got up to help me hold Brandon back while Gregg [Leakes] and Todd [Tucker] took Christopher the other way, but Brandon was so aggressive and so hype that he accidentally hit Apollo and that’s what made Apollo flip.”
Unhappy with the violence that erupted, Apollo labeled the altercation with DeShazer as “ridiculous” and things just got out of hand once Brandon allegedly struck him.
“It’s really a shame. I never thought that someone would hit me, especially when I was kinda trying to defuse the situation,” Apollo explained to Phaedra Parks in a preview for an upcoming “RHOA” episode. “I just saw a lot of rage in his eyes. All I know, I got hit and I just got really carried away.”
Despite believing that Apollo was initially trying to help him restrain Brandon and break up the fight, Thomas admitted that Apollo’s response to the situation would not have been one he would’ve chosen, reports Sister2Sister.
“If I’m breaking up a fight and I accidentally get hit, I’m probably not going to react that way, but it wasn’t just the accidental hit,” Thomas shared. “You can hear [Brandon] say, ‘Oh, you wanna fight, too?’”
As it stands, the big question surrounding the fight is why. Why would Apollo flip out on Brandon, especially considering, according to Thomas, that now bad blood exists between the men?
“They never had an argument or any kind of altercation,” said Thomas “They never had an argument or any kind of beef.”
No matter who’s to blame for the fight, it’s clear that all involved are not happy with the end result.
“No one is proud of what happened, including Apollo. Everyone is ashamed,” said Thomas, who expressed how upset everyone was about the altercation.
To hear Apollo’s take on how he got mixed up in the brawl, click on the video below:
Toni Braxton and Babyface are prepping for the release of their anticipated collaborative album Love, Marriage & Divorce, which has already sprouted the hit single “Hurt You,” along with the follow-up “Where Did We Go Wrong.”
Now, the veteran singers sum up the literal title with the new song “Roller Coaster,” which is the opening track on the album. As the title suggests, the R&B ballad finds Braxton and Babyface singing about the ups and downs of love.
“When love is like a roller coaster, always up and down/ When love takes over your emotions, spins you round and round,” sings Toni in the chorus.
Love, Marriage & Divorce is scheduled to arrive in stores on February 4, you can pre-order on iTunes now. In the meantime, take a listen to the new track below!
Jennifer Hudson is back and sexing up the screen. The multi-talented diva shows off her toned body and powerful pipes in the music video for her hot single “I Can’t Describe (The Way I Feel)” featuring T.I.
The Pharrell-produced, retro inspired track is brought to life in the sexy visual, featuring J-Hud strutting her stuff in a red bustier, leotard, and sunglasses as she dances alongside her shirtless male co-stars. A dapper Tip dons a tuxedo while getting treated to his own private dance.
J-Hud has been working with Timbaland, Pharrell, and R. Kelly (“It’s Your World”) on her upcoming third album.
“Some of the songs have a nice old school swag to them, but I think people will be very pleasantly surprised with this album ’cause it’s about the mood and the groove and real music,” she told Yahoo! Music of the follow-up to 2011′s I Remember Me.