The Freedom Party at Santos Party House tonight in New York City has a different flavor to it this evening, as the long-running dance party will serve as the platform for the launch of the Big Daddy Kane’s collaboration with B. Walker Shoes, BDK Limited.
“Usually packed with hipsters, trendsetters and tastemakers, Freedom Party was the perfect fit to launch our brand and the BDK Limited Shoe,” B. Walkers of London General Manager Hasan Brown said.
In the late 70’s ,the Britisher Collection footwear brand was known for two things, the original “gummy” sole and being the original footwear of hip hop. Emcees from the likes of Masta Ace, Kool G Rap, Big Daddy Kane, Nice & Smooth and Sadat X just to name a few, not only wore the shoes on stage during their performances, but proclaimed them as the brand of choice amongst hip hop heads in their lyrics. Kool G Rap immortalized the brand through lyric on his song “Money on the Brain” with the line, “It’s the Queens New Yorker with a bulletproof parka/In eighty-four, it was Calvins and British Walkers”.
After 30 years, the brand still rings bells in many hip hop circles, well respected by rappers of today like The Diplomats, Jadakiss, Ghostface Killah, Action Bronson and Nas who are all still mentioning the brand in their lyrics. This fall, Lakeview Apparel Group (LAG) will re-launch and update the name and style of the original shoes to “B Walker”. J.D. Stewart, design director for the Lakeview Apparel Group has successfully updated the iconic brand. It was no easy task, as it took years of research, hard work, and diligence by their team. Finally, after a summer of sampling to key influencers around New York, B. Walker Shoes has created an organic buzz amongst brand loyalist. LAG is now ready to launch the Britisher Collection to the masses this winter (December 15th, 201
The Britisher Collection will launch a winter line with a variety of styles (Tassle, Lace Up, Slip-On) and colors (Chocolate, Grey, Black) with some favorite classics (Two-Tones) and additional new styles created for the younger demographic (Black Gummy Soul, Camouflage, Quilts, Sneakers, etc). In addition, B Walker Shoes will offer a very special limited edition collaboration with Hip-Hop icon Big Daddy Kane. These very sought after limited edition shoes will come in four distinct color patterns, handpicked and co-designed by Kane himself. Each pair will come with a commemorative autographed and numbered certificate of authenticity. Only 500 pieces will be in circulation. Consumers, brand loyalist and collectors are encouraged to place their orders immediately at www.BWALKERSHOES.COM or at participating shoe outlets.
Join Big Daddy Kane, the B. Walker Shoes team and a few hundred partygoers at Santos Party House (96 Lafayette Street, NY, NY), as they celebrate the rebranding of the Britisher Collection and the launch of the BDK Limited. Admission begins at $15 and the doors open at 10:00 p.m.
For more information, visit www.BWalkerShoes.com and www.SantosPartyHouse.com